TechTouch Asia

Vietcombank is implementing Salesforce’s Financial Services Cloud, CRM Analytics, Marketing Cloud , and MuleSoft to unify retail and corporate banking functions on a single AI-powered platform. This implementation, supported by the combined expertise of PwC-Gimasys-CMC TS, will enhance the bank’s operational efficiency and sales and marketing productivity. Together, these solutions will enable Vietcombank to create a unified view of the customer, allowing all relationship managers across Vietcombank to deliver better quality service. Salesforce provides trusted and autonomous AI with Agentforce and best-in-class apps for sales, service, marketing, commerce, and IT — all on one integrated platform. This initiative marks a key milestone in Vietcombank’s digital transformation journey, maintaining the bank’s position as Vietnam’s leading financial institution. By modernising its digital infrastructure with Salesforce, Vietcombank is doing away with siloed data and manual processe...

Malaysia AmBank Group, has successfully transformed its digital presence using Progress Sitefinity Cloud . This move has resulted in an enhanced user experience, streamlined digital operations, faster time to market and significant cost savings. With nearly 50 years of expertise fuelling Malaysia’s economic development, AmBank Group ranks as the country’s 6th-largest banking group by assets. As part of its digital transformation, AmBank sought to modernise its website infrastructure and improve digital services, overcoming the limitations of an outdated content management system. The bank required an intuitive, scalable and flexible solution that would empower its teams to make rapid content management and updates without heavy reliance on IT. “We chose Sitefinity Cloud for its flexibility, scalability and lower total cost of ownership--it met our business requirements without the need for overly complex enterprise-level solutions,” said Shazman Shahid, Head of Group Corporate Communi...