Anaplan turbo-boosts predictive sales planning with AI
Anaplan has introduced new AI-powered capabilities for predictive sales planning. The technology enables sales leaders to prioritise accounts based on their likelihood of purchase. “In complex selling environments, revenue leaders often struggle with identifying and prioritising the optimal segments to focus on to best meet their commercial goals,” said Jason Loh, Global Head of Sales Solutions at Anaplan. “Anaplan’s Predictive Sales Planning capabilities leverage the power of AI and ML to equip sales leaders with actionable intelligence that accelerates growth and expansion. With the Anaplan platform, sales leaders can make better, faster decisions about what new markets to attack and which opportunities to invest in while streamlining revenue operations.” Anaplan’s Predictive Sales Planning produces AI-enriched insights based on parameters like company growth trends, business partnerships, hiring trends, technographics*, and buyer intent. These predictive insigh...