University of Nottingham Malaysia elevates student experience with Agentforce
Source: UNM via Salesforce. The NOVA avatar. The University of Nottingham Malaysia (UNM) is adopting Salesforce's Agentforce , the digital labour platform, to enhance student experience during the university applications process. UNM is the first tertiary institution in Malaysia to deploy Agentforce, and in the long-term aims to provide a unified, always-on digital touchpoint that supports prospective and current students through every stage of their university journey. Established 25 years ago, UNM is the first UK university to establish a campus overseas. Today, it serves over 4,500 students from more than 70 countries. According to Salesforce, UNM's AI agent, Nottingham Online Virtual Assistant (NOVA), significantly benefits international students who account for over half of UNM’s applicants. International students often submit enquiries outside local business hours, when a human representative might not be available. Prospective students can chat with ...