Salesforce adds more AI capabilities to Data Cloud, Customer 360
Salesforce has recently announced new artificial intelligence (AI) additions across Data Cloud , its real-time data platform, and Customer 360 , its integrated customer relationship management (CRM) platform. The innovations seek to help businesses connect with their audiences in new and more personalised ways. New Einstein GPT and Data Cloud capabilities are added to Flow , Salesforce’s portfolio of automation tools. By powering Flow with Data Cloud — which unifies customer data across channels and interactions into single, real-time customer profiles — customers can now automate complex workflows and trigger actions based on real-time changes. For instance, business users and admins can describe what kind of flow they want to build and see it built for them in near real-time, instead of having to build each flow manually, step by step. Einstein GPT Einstein GPT is Salesforce’s generative AI CRM technology, and by combining it with Flow , users can create and modify automat...