When a course correction is needed on AI-powered customer service
Consumers in Singapore are quite open to AI, but even in one of the world’s most AI-forward markets, AI-powered customer service is failing to deliver on its promise, said Qualtrics’ 5th annual Consumer Experience Trends report* in October. Two-thirds (68%) of consumers in Singapore think AI will have a positive effect on society (the highest globally), but only four in 10 trust organisations to use AI responsibly. This trust deficit represents a challenge for businesses banking on AI to transform consumer experience, Qualtrics noted. Irene Ng (IN), CX Strategist at Qualtrics , provided TechTrade Asia with a few more insights. Q : Why does the most AI-savvy customer base, which is already using AI extensively for personal tasks, still insist on a human safety net in customer service? IN : Consumers in Singapore have experienced enough poorly deployed AI to know the difference between AI that helps and AI that deflects. Seventy-three percent use AI daily, and 68% believe it will p...