Primer launches AI companion for payments

Primer, the unified infrastructure for global payments and commerce, has launched Primer Companion - a purpose-built AI agent created to tackle the complexities of global commerce.

Primer Companion brings intelligence into every layer of the payment stack, helping teams optimise performance, automate decisions, and unlock new revenue opportunities in real time. Unlike generic AI tools trained for broad insight and recommendation, Primer Companion is designed to understand the language, logic, and nuances of a merchant’s payment ecosystem.

“With Primer Companion, we’re addressing one of the biggest gaps in payments,” said Gabriel Le Roux, Co-founder and CEO of Primer.

“Speaking to merchants globally, payments are one of the most critical yet under-resourced functions in any business. Often, just one or two people are responsible for managing millions - even billions - in payments, constantly scanning for risks and opportunities. By combining Primer’s data and expertise with generative AI, we’re giving those teams the equivalent of a hundred teammates - surfacing contextual insights and automating actions so they can focus on what truly drives growth.”

Primer Companion provides merchants with:

- Contextual recommendations surfaced within the Primer platform, tailored to users’ payment objectives.

- A conversational interface that allows payment teams to ask questions and explore insights in real time.

- Automated action capabilities, enabling Primer Companion to implement approved changes, while payment teams remain in the driver’s seat.

- Safety by design, with security, reversibility, and data privacy embedded as core principles.

Capturing over 400 data points for every transaction enables Primer Companion to learn from and act on payments performance insights with unmatched flexibility - helping merchants optimise authorisation rates, reduce costs, and accelerate new rollout strategies.

Le Roux added: “Primer Companion represents a paradigm shift for payment and finance leaders - as it rolls out across the Primer platform to cover more of the payment lifecycle, its potential to transform how teams operate is enormous. This marks the next step towards our vision to provide a connected view across the entire money movement journey - creating intelligent, end-to-end infrastructure for the next era of commerce.”

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