Gamification is more than just tech talk
by Mayank Agarwal, Co-Founder and CTO, Hubilo Source: Hubilo. Agarwal. Borne out of necessity rather than convenience, technology has transposed events to the virtual space to mitigate the risks that come with unpredictability. In doing so, organisations have discovered a virtual medium in which to express their creativity to connect people and deliver memorable experiences, albeit from the convenience of home. This renaissance in event planning creativity has also resulted in more awareness of the impacts that event tech can have in a broader strategic sense beyond just the number of attendees and audience satisfaction. With the advent of event tech, organisations are beginning to harness the data that comes from tracking every click and chat on the event and distilling meaningful insights that drive revenue, demand generation, and brand growth while fighting disengagement. Among the many solutions, gamification stands out as an ultimate fatigue buster, fundamentally addressing...