Salesforce now has a Genie to cast customer magic
Source: Salesforce. Salesforce Genie unifies data to build a real-time customer graph and single source of truth. Salesforce, the customer relationship management (CRM) provider, has unveiled Salesforce Genie, a hyperscale real-time data platform that powers the Salesforce Customer 360 platform. With Genie, every company can turn data into customer magic, delivering seamless, highly-personalised experiences across sales, service, marketing, and commerce that continuously adapt to changing customer information and needs in real time, Salesforce said. Salesforce pointed out that 71% of customers expect every interaction with a business to be personalised, a tall order when data remains siloed and duplicated across most companies. Companies on average have 976 separate applications to run their business — in a worst-case scenario, they would maintain 976 versions of a single customer, leading to extremely fragmented digital experiences. Responding to customer needs in real time i...