GUUD ecosystem promises to simplify global trade
Singapore’s vCargo Cloud (VCC) has launched GUUD , a new ecosystem involving companies and a technology platform aimed at simplifying complicated trade processes globally. GUUD will help customers bypass long-standing barriers to trade, and digitally transform trade processes so they become simpler, more efficient and more inclusive, VCC said. In line with the GUUD vision to Trade for Good , GUUD aspires to help all businesses, especially micro, small and medium enterprises (MSMEs), to become a player in global trade and to export and import from any part of the world by reducing red tape, eliminating middlemen and providing greater access to logistics and financial services. GUUD is also guided by UN’s Sustainable Development Goals . GUUD references the UN/CEFACT Buy-Ship-Pay model to cover all aspects of trade facilitation. The GUUD platform streamlines all processes relating to trade, including compliance, shipping, financing and payments through an integrated platform which a...