AmBank Group is the first bank in Malaysia to deploy Progress Sitefinity Cloud

Malaysia AmBank Group, has successfully transformed its digital presence using Progress Sitefinity Cloud. This move has resulted in an enhanced user experience, streamlined digital operations, faster time to market and significant cost savings.

With nearly 50 years of expertise fuelling Malaysia’s economic development, AmBank Group ranks as the country’s 6th-largest banking group by assets. As part of its digital transformation, AmBank sought to modernise its website infrastructure and improve digital services, overcoming the limitations of an outdated content management system. The bank required an intuitive, scalable and flexible solution that would empower its teams to make rapid content management and updates without heavy reliance on IT.

“We chose Sitefinity Cloud for its flexibility, scalability and lower total cost of ownership--it met our business requirements without the need for overly complex enterprise-level solutions,” said Shazman Shahid, Head of Group Corporate Communications & Marketing, AmBank Group. 

“Our marketing fraternity within the group now has greater control, is much more efficient and better prepared for future growth and digital innovation. In addition, our digital presence didn’t get unnoticed by our customers and partners, and the feedback we’ve received has been nothing less than excellent.”

By consolidating four separate websites—corporate, retail banking, individual and institutional client services, and a specialised business microsite—into a single scalable platform, AmBank centralised its digital services and content management processes. 

Marketers can now make real-time changes, edit and publish content swiftly with a high degree of customisation, reducing dependence on IT. Additionally, AI-powered content personalisation ensures tailored marketing efforts that align with diverse audience needs and touchpoints throughout the customer journey.

The multisite capabilities of Sitefinity Cloud allows AmBank to maintain a Group unified brand identity across all digital properties, reinforcing consistency and elevating the user experience. Following the migration, AmBank saw an 18% increase in traffic to its retail banking website, higher user engagement and an estimated cost savings of over RM500,000 compared to alternative solutions.

“In today’s AI-driven era, digital speed and efficiency are critical for organisations to remain competitive and drive growth,” said John Yang, VP, Progress APJ. 

“We are proud to support AmBank Group, the first bank in Malaysia to implement Sitefinity Cloud, in achieving these essential objectives. By leveraging our technology, AmBank has modernised its digital experience while investing in a robust, future-proof platform that will continue to drive success. We look forward to witnessing their ongoing innovation and growth.”

Sitefinity is a cloud-based, AI-powered, enterprise-grade content management system (CMS) built on .NET technology. It provides content management, personalisation, integrated core customer data platform (CDP) capabilities and supports multichannel content delivery.

Comments

Post a Comment

Popular posts from this blog

Fortinet enhances FortiRecon to align with CTEM framework

Fortinet, the global cybersecurity provider driving the convergence of networking and security, has turned the FortiRecon platform into a comprehensive solution aligned with the continuous threat exposure management (CTEM) framework. The latest release introduces expanded internal attack surface monitoring, adversary-centric dark web intelligence, and security orchestration, all in a unified platform. These enhancements help organisations proactively identify and prioritise real-world exposures, validate risks like an attacker would, and accelerate response. “CISOs and security teams are overwhelmed by growing attack surfaces and an endless stream of unprioritised alerts,” said Nirav Shah, Senior VP of Products and Solutions at Fortinet. “With the latest enhancements to FortiRecon , we’re giving organisations an attacker’s eye view of their internal and external exposures, backed by AI-powered threat intelligence from FortiGuard Labs, real-world validation, and automated response...
Read more

SentinelOne recognised as a 2025 Gartner Peer Insights Customers’ Choice for XDR

SentinelOne, a global provider of AI-powered security, has been named a Customers’ Choice in the 2025 Gartner Peer Insights ‘Voice of the Customer’ for Extended Detection and Response (XDR) report* – one of only two companies with this distinction. A hundred and forty-four users reviewed SentinelOne's Singularity Platform, and 97% said they would recommend the solution to respond to threats across endpoints with AI-powered security, while 97% rated the solution four stars or better.** “With the growing complexity of cyberthreats, organisations need more than siloed security—they need AI-powered, autonomous protection that delivers real-time detection and response across their entire attack surface. Customers have made it clear that SentinelOne’s XDR provides the intelligence, automation, and efficiency they need to stay ahead of threats and secure their environments with confidence,” said Ely Kahn, VP, Product Management, SentinelOne. Gartner defines extended detection and ...
Read more

AWS: AI adoption grows 20% in Singapore

Image
Amazon Web Services (AWS), an Amazon.com company, has found* that AI adoption continues to accelerate in Singapore. In the past year alone, 27,000 1 Singapore businesses adopted AI for the first time—equivalent to over three new adopters every hour. In sum, nearly 170,000 (48%) of businesses in Singapore have adopted AI 2 , up from approximately 143,000 (40%) a year ago. This represents a 20% year-over-year growth rate, AWS said. AI adoption is the strongest in the financial services industry (71%), followed by the technology sector ( software developers, data analytics firms, cloud service providers, and digital startups) at 70%, and healthcare at 63%. Among Singapore’s businesses that have adopted AI, 82% reported an increase in revenue, at an average increase of 19%, while 90% report significant productivity improvements. A large majority (85%) of those who have adopted AI say the technology is likely to increase their growth in the next year, and 89% expect an average of 17%...
Read more