Strong Agentforce 360 adoption in Singapore

- Kaplan, StarHub, INSEAD, HEPMIL Media Group, Singapore Global Network and Panasonic Asia Pacific adopt Agentforce 360 to drive business growth, productivity and improved customer experience

Salesforce, the AI customer relationship management (CRM), has announced strong customer momentum in Singapore. This follows the company's commitment in 2025 to invest US$1 B in its Singapore business through 2030 to accelerate the nation’s digital transformation and Agentforce adoption. 

Leading Singapore organisations are transforming their business through Agentforce 360 by building critical systems of the architecture required in the agentic AI era. Agentforce brings humans, agents, apps, and data together on one trusted, unified platform, providing the essential infrastructure required to convert raw intelligence into real work and business outcomes. 

“The momentum behind Agentforce 360 shows that businesses are moving past experimentation to value realisation. Our customers are actively transforming their businesses with AI and data to solve complex challenges in real-time, driving efficiency and reshaping what’s possible for businesses in Singapore.” said Paul Carvouni, Senior VP & GM, Salesforce ASEAN. 

“Singapore is well positioned to lead this shift to an agentic AI future. With strong government initiatives, we have an opportunity to drive AI adoption across the economy, elevate the workforce with new skills and create high value jobs to benefit workers and businesses in Singapore.” 

According to IDC, the cumulative spend in AI technologies supporting digital labour, including agentic AI will reach S$32 B, with a cumulative economic impact of S$78.4 B for by 2030.

Many Salesforce Singapore customers are realising the transformative benefits of the Agentforce 360 platform, including: 

Kaplan

Kaplan, a private education institution in Singapore, is using Agentforce to improve operational efficiency and enhance student and prospects experience. Agentforce is automating manual document screening and validation processes during admissions and will soon provide real-time responses for enquiries from new students and prospects on Kaplan’s website.

"By harnessing Agentforce, we are bridging the gap between administrative complexity and student needs. Technology is the vital foundation that allows us to scale personalized support and empower our learners to achieve their potential," said Alex Chevrolle, MD, Kaplan (Singapore).

Panasonic Asia Pacific

Panasonic Asia Pacific is using Agentforce alongside its service team to triage customer requests, recommend personalised solutions and deliver more efficient customer support. First available on Panasonic’s Philippines online store in the Philippines in 2025, the company has expanded their use of Agentforce into Vietnam, Cambodia and Thailand in April. 

“Our digital transformation journey has always been about more than just technology; it’s about fundamentally changing how we connect with our customers. By integrating Agentforce into our online store, we’ve moved beyond simple automation to creating truly intelligent, autonomous support,” said Kimio Kobara, Director of Customer Service, Panasonic Appliances Marketing Asia Pacific. 

INSEAD

INSEAD is using Agentforce to provide always-on support for prospective and current students on its website and e-portal. The customer service AI agent handles 24x7 FAQ support, provides course recommendations and automates routine tasks in the student purchase journey such as payment plans, case updates and more.

"Agentforce allows us to fundamentally rethink how we engage with our prospects and student body. By delivering highly personalised interactions and streamlining complex administrative processes, we're not just providing quicker responses; we're creating a more seamless and empowering educational journey for every learner," said Nelson Tan, Executive Director, Digital Delivery, INSEAD.

HEPMIL

HEPMIL Media Group, a Southeast Asia-based influencer marketing and content creation agency, runs its business end-to-end on Salesforce — from leads and opportunity management on Sales Cloud, seamless integrations across platforms with MuleSoft, team collaboration on Slack, to driving data-driven insights on Tableau. 

"Salesforce has been transformative for HEPMIL — a true business engine that has powered and scaled with us through every stage of our journey, from start-up to regional expansion, and into our global integration with Publicis. Our leadership leads by example whether that's tracking business momentum daily on Salesforce or getting hands-on with our evolving Tableau dashboards, driving accountability and clarity across the organisation. 

"Salesforce isn't just a CRM for us, it's the backbone of how we run our business. Fun fact: Our CEO checks Salesforce multiple times a day to track progress,” said Mushi Luke, CIO, HEPMIL Media Group.

Singapore Global Network

Singapore Global Network (SGN), a division of Singapore’s Economic Development Board, is using Salesforce as a unified platform to deepen engagement with their global community of about 300,000 members. SGN is deploying Data 360 to unify disparate data sources, establishing the trusted foundation required for an agentic future. 

“Salesforce has been useful in transforming SGN towards a more data-driven organisation from enabling deeper analysis of our member engagement data to automating our funding programs and smoothening our case management processes. With Data 360 and our move toward AI-integrated workflows, we’re not just managing a network; we’re proactively enhancing the way we connect with our global community," said Ming Xuan Lee, Deputy Director, Digital Products, Singapore Global Network.

StarHub

StarHub is evolving how its teams connect and collaborate as part of its journey as a cloud-first, AI-powered digital platform company. StarHub has rolled out Slack across the organisation and is progressively building on its use to strengthen employee communications and engagement. 

Slack serves as an engagement layer where work happens, integrating AI, data, and workflows more seamlessly into day-to-day operations. 

“At StarHub, it starts with our people and how they work together every day. Slack is helping us bring our teams closer, starting with how we engage and communicate across the organisation. It simplifies how work gets done, making it easier for our people to share information, stay aligned, and focus on delivering better outcomes for our customers,” said Quinny Lei-Flower, VP, Business Technology Solutions, StarHub. 

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