Lotte Rental speeds growth and innovation with Rimini Street partnership

Lotte Rental, a South Korean car rental company, has selected Rimini Street to provide support for its Oracle and SAP systems.

A leader in the rental industry for over 40 years, Lotte Rental operates 300 branches across Korea and subsidiaries in Thailand and Vietnam. To drive its vision of accelerating growth and staying ahead in the mobility industry, the company restructured its IT systems and invested in next-generation technology to power innovation and support its ambitious growth plans. 

The company also began a company-wide cost-optimisation initiative to identify and eliminate factors impacting profitability. By selecting Rimini Support for its mission-critical SAP and Oracle systems, Lotte Rental benefited from expert support from a dedicated Primary Support Engineer, backed by a global team of ERP experts and engineers. 

The move also yielded savings of over 50% in total annual support fees. These efficiencies and savings realised by partnering with Rimini Street have enabled Lotte Rental to reinvest in strategic priorities and advance both top and bottom-line growth.

“Ensuring that our foundational enterprise systems are secure, flexible, and primed for innovation is essential to achieving our vision to lead the mobility industry,” said Changgeun Park, Head of IT, Lotte Rental. 

“Our partnership with Rimini Street provides us with a level of savings and quality of service unmatched in the industry.”

With the support of Rimini Street, Lotte Rental no longer faces vendor pressure to take on costly, disruptive upgrades to remain fully supported or experience gaps in support needs. Its systems are stable, secure and ready for immediate innovation leveraging a composable ERP strategy.

Lotte Rental initially signed up for a one-year Rimini Support for Oracle contract in 2024. This has since been extended for an additional three years. Lotte Rental has also signed a three-year support contract for its SAP systems – a testament to the service Rimini Street provided.

“Our growing partnership with Rimini Street reflects a shared commitment to advancing Lotte Rental’s capabilities and growth, empowering our ability to deliver greater value and innovation in an ever-changing consumer market,” said Park. 

“In this highly competitive environment, speed to market is critical, and Rimini Street helps us realise our vision to remain South Korea’s No. 1 rental car brand - and beyond.”

With the savings achieved, Lotte Rental is investing in AI, ESG mobility services and cloud capabilities. The company has rolled out robotic process automation (RPA), improved SAP ERP interfaces and brought marketing, logistics, finance and HR together on one platform. These initiatives are expected to save over 100,000 work hours in five years and help boost productivity and employee satisfaction.

“Lotte Rental’s vision to lead the mobility industry relies on a strategy rooted in stability, agility and innovation around core systems,” said Kevin Kim, GVP and Regional GM, Rimini Street Korea. 

“With Rimini Street, Lotte Rental has a roadmap that allows for immediate investment in AI-driven initiatives, digital transformation and operational excellence, fuelling their journey to industry leadership.”

*ERP stands for enterprise resource planning, and ESG for environment, social and governance. 

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