Malaysia's PHB embraces GROW with SAP to drive digital transformation

Source: SAP. Malaysian real estate investment holding company Pelaburan Hartanah has chosen GROW with SAP to modernise its core business operations. Low-angle shot of skyscrapers and sky.
Source: SAP. Malaysian real estate investment holding company Pelaburan Hartanah has chosen GROW with SAP to modernise its core business operations.

Pelaburan Hartanah (PHB), a leading Malaysian real estate investment holding company, has chosen GROW with SAP, to modernise its core business operations, laying the foundation for long-term growth and innovation in Malaysia’s competitive property market.

Established in 2006 under the purview of Yayasan Pelaburan Bumiputra, PHB is mandated to enhance Bumiputera participation in the ownership of prime commercial real estate across Malaysia through its unit trust fund, Amanah Hartanah Bumiputera (AHB). Today, PHB manages a portfolio worth over RM11 B – encompassing office, retail, healthcare, logistics, and education properties in key urban centres.

As PHB advances its strategic business transformation and expands its portfolio, the company has demonstrated resilience and delivered tangible results, providing stable and consistent income to AHB unit-holders. However, with this growth, the company has also faced increasing digital challenges, such as ageing and fragmented systems. 

“It was clear that we needed a unified digital backbone that could eliminate inefficiencies, reduce compliance risk, and help us manage our growing portfolio with greater agility,” said PHB Group MD/CEO, Mohamad Damshal Awang Damit. 

“With GROW with SAP, we are making a strategic investment in our future, connecting finance and real estate operations through one intelligent cloud platform.

PHB’s move to GROW with SAP enables it to consolidate its operations into a single, cloud-based enterprise resource planning (ERP) environment. The solution allows organisations to digitally transform using a standardised framework, tools, and guidance. At PHB, GROW with SAP integrates finance operations with contract and lease management, delivering real-time insights, streamlined workflows, and automated compliance with Malaysian accounting standards. 

By eliminating data silos and manual processes, PHB expects to strengthen data accuracy, reduce operational risk, and gain faster decision-making capabilities. 

“PHB’s decision to adopt GROW with SAP underscores how leading organisations in Malaysia are embracing cloud innovation to stay ahead,” said Vipin Chandran, MD, SAP Malaysia. 

“With GROW with SAP, PHB gains the agility, resilience, and intelligence needed to drive sustainable growth in a competitive real estate industry, all while strengthening transparency and operational control.”

PHB plans to go live with the new platform by January 2026, with future ambitions to explore AI-driven insights and automate processes such as procure-to-pay.

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