Progress Sitefinity adds AI for superior experiences

Progress, the provider of AI-powered digital experience and infrastructure software, has added more AI capabilitites to the Progress Sitefinity content management platform.

With new AI-powered media search, advanced translation capabilities and intelligent content optimisation, Sitefinity helps organisations streamline workflows, improve accuracy and enhance engagement. These enhancements empower marketers to create, manage and optimise content more efficiently.

“AI is transforming the landscape of digital content and experiences, making it imperative for organisations to adopt these capabilities or risk falling behind competitively,” said John Yang, VP, Progress APJ.

“Sitefinity leads the charge in innovation, equipping marketers, developers, and content teams with cutting-edge tools to deliver exceptional digital experiences that drive success in today’s AI-driven world.”

AI highlights include:

- Embedded AI, enabling users to leverage customisable generative AI-powered functions to summarise content, improve writing, personalise messages and generate tag suggestions.

- AI-enhanced natural language media search

- Azure AI Translator integration

- Enhanced integration with business intelligence (BI) systems in Sitefinity Insight customer data platform (CDP). Users can export marketing data in the Parquet format to external BI tools or data lakes for sophisticated analysis and application of custom AI models.

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