BytePlus, Learning Development Resources team up to offer unique mobile digital experiences

BytePlus, the enterprise arm of ByteDance that supports businesses in accelerating their digital transformation capabilities, has partnered Singapore-based Learning Development Resources (LDR), a mobile technology and application development platform that specialises in location-based use cases as well as augmented and virtual reality (AR/VR) app solutions, to provide more interactive, engaging digital experiences.

“Businesses are constantly looking for ways to harness the potential of emerging technology to accelerate their growth and digital transformation, but are faced with various challenges in successful implementation,” said Abhinav Gupta, Head of Partnerships, BytePlus. 

“The partnership with LDR therefore hopes to address these challenges by delivering powerful business solutions through the convergence of our technological offerings. We are excited to partner with LDR to revolutionise the mobile app experience for customers and consumers to be more engaging and immersive.”

One such example of this is the integration of BytePlus’ exclusive game filter in the Locomole app, an experiential travel app by LDR, in conjunction with Singapore’s National Day Parade (NDP) #DoingGood digital campaign. App users can also explore seven free sponsored immersive digital walking trails in Singapore.

“Consumer preferences are constantly evolving in our highly digital world, our partnership with BytePlus can help businesses transform their apps to provide more interactive and informative content, driving richer brand engagement,” added Trevor Fong, Chief Business Officer, LDR.

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