TechTouch Asia

2020 marks the 14th Data Protection Day , which is celebrated across the globe. The initiative, dubbed Privacy Day outside of Europe, aims to raise awareness about good practices in data protection and inform people about the risks associated with the illegal mishandling and unfair processing of their personal data. While everyone agrees that data protection is important, security specialist ESET points out that individuals are becoming increasingly desensitised to current measures to protect data. These are typically a case of pressing “I agree” to websites, devices, and apps accessing personal data. "It’s easy to understand; we are willing to sacrifice privacy, on some level, for convenience. However, this Data Protection Day is the time to take stock of exactly how, where, and when you are giving up the right to digital privacy, and whether this is a sacrifice you are willing to make," said the company in a statement. According to ESET, businesses are im...

Loh explains the problems that Cohesity was created to solve. Cohesity redefines data management in several ways. Its CEO and founder Dr Mohit Aron, who also co-founded Nutanix, was previously from Google and wanted to address corporate data sprawl with the same simplicity that Google has brought to the consumer space. Marcus Loh, Cohesity CTO for Asia Pacific & Japan, said enterprises have three main problems with data, and are just throwing more hardware at the problem which only compounds them: - Most organisations have no idea what information they have, what it is worth, or why they keep it. "Nobody actually organises a meeting in an enterprise (asking) 'Hey, what should we delete today?'" he observed, instead backing up data which may be redundant or irrelevant. - Most organisations have no idea where their sensitive, regulated, or most valuable information is "It's impossible to secure if you do not know where your data is,"...

Qlik has announced the formal rebranding of the Attunity brand and data integration products into the Qlik brand. This brand change applies to every product Qlik acquired from Attunity in 2019. These are now integrated into Qlik’s overall data integration platform strategy. Qlik’s mission is to help organisations accelerate business value through data. With the acquistion of Attunity, Qlik has evolved beyond analytics to include a data integration platform. Initially, Qlik maintained the Attunity brand as a division of Qlik through 2019 so that customers and partners became aware that Attunity was a part of Qlik. The brand evolution reflects Qlik’s leadership position in both the data integration and analytics markets, with two distinct platform offerings: Qlik Data Integration and Qlik Data Analytics . Qlik will continue to support its data integration products independently, in heterogeneous environments, but also create integration across the data pipeline to sim...

- PwC will deliver customer and employee advisory services to its customers via the Qualtrics Experience Management (XM) Platform - Joint customers will be able to combine the PwC Return on Experience methodology with the Qualtrics XM Platform Qualtrics , the customer experience provider which is part of SAP, has announced that PwC will join the Qualtrics Partner Network. The partnership expands on PwC’s existing SAP relationship and enables organisations who standardise their customer and employee experience programmes on the Qualtrics XM Platform to leverage PwC’s advisory services and methodology called  Return on Experience . Return on Experience is a system of metrics that measures how an organisation’s customer and employee experience programmes impact critical business metrics such as customer loyalty and retention, employee productivity, and time-to-market (or pace of innovation). PwC will also provide advisory services to Qualtrics customers, including peo...

By Evan Dumas, Regional Director, Southeast Asia, Check Point Software Technologies Source: Check Point. Dumas. Hindsight is 20/20 vision, as the old saying goes: it’s always easy to know what the right course of action was after something has happened, but much harder to predict the future. However, by looking at security developments over the past couple of years, it’s possible to forecast what’s likely to happen in the cyber landscape over the next 12 months. Here are the key security and related trends that we expect to see during 2020. Targeted ransomware  2019 saw ransomware exploits getting highly targeted against specific businesses, as well as government and healthcare organisations. Attackers are spending time intelligence-gathering on their victims, to ensure they can inflict maximum disruption, and ransoms are scaled up accordingly. Phishing attacks go beyond email While email remains the No. 1 attack vector, cybercriminals are also using a variety of ...

By Dave Russell, VP of Enterprise Strategy at Veeam Source: Veeam. Russell. Throughout 2019, technology has continued to have a transformative impact on businesses and communities. From the first deployments of 5G to businesses getting to grips with how they use artificial intelligence (AI), it’s been another year of rapid progress. From an IT perspective, we have seen two major trends that will continue in 2020. The first is that on-premises and public cloud will increasingly become equal citizens. Cloud is becoming the new normal model of deployment, with 85% of businesses self-identifying as being predominantly hybrid-cloud or multicloud today. Related to this are the issues of cybersecurity and data privacy, which remain the top cloud concerns of IT decision makers. In 2020, cyberthreats will increase rather than diminish, so businesses must ensure that 100% of their business-critical data can be recovered. Here are some of the key technology trends that businesses wi...

Source: Adjust. Henschel (left) and Müller (right). By Paul H. Müller, Co-founder and CTO, and Christian Henschel, Co-founder and CEO, at Adjust The Co-founders at Adjust, which provides mobile measurement, fraud prevention and cybersecurity, have come up with four trends on mobile marketing to watch: Context will be king — and automation will do the heavy lifting The right ad delivered to the right person at the right time: it’s a marketing cliché that has been around for almost a decade, but it’s still something the industry is struggling to get right. With consumer demand for personalised content reaching an all-time high , 2020 will be the year we see new talent join the effort in the form of increased and highly-intelligent marketing automation. Importantly, marketing automation will provide increased visibility into data and possible outcomes, allowing marketers to pinpoint (and even predict) individual dropoff points in-app. Automation will make it possible to cr...