Qlik evolves Attunity branding, products

Qlik has announced the formal rebranding of the Attunity brand and data integration products into the Qlik brand. This brand change applies to every product Qlik acquired from Attunity in 2019. These are now integrated into Qlik’s overall data integration platform strategy.

Qlik’s mission is to help organisations accelerate business value through data. With the acquistion of Attunity, Qlik has evolved beyond analytics to include a data integration platform.

Initially, Qlik maintained the Attunity brand as a division of Qlik through 2019 so that customers and partners became aware that Attunity was a part of Qlik. The brand evolution reflects Qlik’s leadership position in both the data integration and analytics markets, with two distinct platform offerings: Qlik Data Integration and Qlik Data Analytics.

Qlik will continue to support its data integration products independently, in heterogeneous environments, but also create integration across the data pipeline to simplify and accelerate data access and analysis for its customers.

Qlik’s data integration platform now consists of:
  • Qlik Replicate (formerly Attunity Replicate)
  • Qlik Enterprise Manager (formerly Attunity Enterprise Manager)
  • Qlik Compose (formerly Attunity Compose)
  • Qlik Gold Client (formerly Attunity Gold Client), and
  • Qlik Data Catalyst 
The company recently introduced Data Literacy Consulting Services and Signature Services, which are always-on education, consulting and support services to help organisations drive higher data literacy rates while optimising the value trapped in their data.

Data Literacy Consulting Services include education, consulting and change-management subscription services to drive and create an organisation-wide culture of data literacy, and feature a six-step adoption framework.

Qlik Signature is a customer success subscription service for strategic customers, delivering a personalised and prescriptive path to success with Qlik experts by their side and aligned with their business priorities. New tailored recurring services span consulting and education to ensure customers always optimise their landscape and continue to drive new value.

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