Making 3D more accessible

Optiqb AI Technology's booth at Tech Week Singapore.
Optiqb AI Technology's booth at
Tech Week Singapore. 
How can businesses bring immersive experiences to everyday devices? TechTrade Asia spoke to Jye Lin, CEO, Optiqb AI Technology (JL) to find out. The company has developed a software engine that when combined with a screen guard or screen protector, can turn a mobile phone, tablet or computer into a professional 3D display.

Q: One of the common challenges with traditional 3D experiences is that users complain of discomfort. Is that still a problem today?

JL: (Today) users do not need special 3D glasses, dedicated hardware or specially-produced 3D films. The technology uses eye tracking to optimise the viewing angle, which helps address discomfort or dizziness. The technology can also convert existing 2D content into 3D in real time.

Q: Would adoption be hindered by the large, power-hungry infrastructure that AI requires?

 JL: Our focus is on making the technology practical and accessible rather than limiting 3D to specialised environments. AI is not only about developing increasingly powerful models; it is also about how people actually experience and interact with those technologies. 

We place a strong emphasis on low power consumption and ease of use. The technology is designed as a hands-on application that allows users to experience AI and immersive technology in a different way.

Q: Where do you see this technology making the biggest impact? 

JL: Traditionally, 3D has often been associated with exhibitions, demonstrations or specialised environments (but) there are many (more) potential applications. Consumers can use it for gaming, action movies and live concerts, while there are also opportunities in telecommunications and outdoor advertising.

Q: Is there resistance to change, though? 

JL: One of the biggest challenges is that people already have a negative perception of 3D because of the problems they have experienced with previous technologies. When people hear about 3D, they often immediately think about discomfort or other limitations.

Once people experience (today's technology) for themselves, they can see the difference. It is similar to perfume — you
cannot fully understand how good it is simply by describing it; you have to experience it.

Editor's note: Opticqb AI Technology has secured contracts with Singtel and Google in Singapore, and plans to expand into other Southeast Asian markets, including Thailand, Vietnam and Malaysia. 

 

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