Warrix transforms internal communications and collaboration with Slack

Warrix, a Thai sportswear company, has teamed up with Salesforce to bring people and processes together on Slack.

Founded in 2013 by Wisan Wanasuksrisakul, Warrix has built up a strong reputation for sportswear, and is renowned for manufacturing Thailand's national football team jerseys. Combining Thai craftsmanship and expertise in product development with an understanding of evolving customer needs, the company has since expanded into the science, health, and sports lifestyle sectors.

As the company grew, Warrix found that its efforts to track information and coordinate teamwork became increasingly inefficient. Leveraging Slack has allowed the company to integrate communication and work processes into one platform, enhancing the way it collaborates.

"Slack has transformed how we work. With a single, secure conversational interface for work, our employees across teams and locations can share critical information faster and collaborate more closely," said Wanasuksrisakul, CEO, Warrix. 

"Slack’s ability to integrate seamlessly with other enterprise systems has also been a great value add, in line with our vision to establish scalable processes across the company."

Previously, employees spent a lot of time in meetings and coordinating tasks via email. With Slack, the time spent on these activities has been reduced by 30%. The marketing and sales teams have also reported a positive impact; as they frequently collaborate with other departments to track the status of campaigns and adjust strategies in real-time; Slack has made this process much faster.

The company has also seen a noticeable improvement in data management and, as a result, customer communication.

Warrix’s Slack journey began with a collaboration between Salesforce and I&I Group (iiG), which was asked to analyse the company's needs and determine how Slack could connect with existing systems like the company’s ERP and data hub to ensure seamless collaboration. At every step of the implementation, the Salesforce and iiG teams developed a plan and conducted training for employees at all levels to ensure they can use Slack effectively.

"In today’s fast-paced business environment, efficient communication and cross-functional collaboration are key for business success. With Slack, Warrix is not only bringing employees and teams together in real-time but also streamlining complex workflows to drive greater productivity," said Thitirat Tongtavorn, Country Leader of Salesforce Thailand. 

"We’re excited to continue partnering with Warrix to deliver enhanced employee and customer experiences as they grow their business in Thailand and internationally."

"We’re proud to support Warrix in creating a cohesive communication platform for employees as part of the company’s transformation journey," said Somchai Mekhasuwanroj, CEO, I&I Group Public Company. 

"This project exemplifies our commitment to helping companies leverage technology to enhance their competitiveness and drive sustainable growth in the digital era, while underscoring our strong partnership with Salesforce."

To remain agile and responsive to market changes, Warrix has invested in a data-driven transformation project to overhaul internal systems. As part of this, the company plans to implement AI at critical touchpoints in its business operations to help make decisions and perform routine tasks.

One of the potential use cases is leveraging AI to analyse data from various communication channels on Slack to detect customer trends and preferences. The company is also developing an AI chatbot for customer support, enabling them to respond to customer needs more swiftly and accurately.

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