Simplifying the path from discovery to deployment at the AWS Marketplace

New AI features now help reduce friction in discovery and transactions across AWS Marketplace:

• Agent mode — a new conversational discovery experience that's purpose-built for software procurement is now accessible on the AWS Marketplace website or through an AI application that supports Model Context Protocol (MCP) integration.

Powered by agents, customers can find solutions using natural language queries based on their use case, as well as use a chat interface to ask follow-up questions, request product insights, or upload documents to narrow results to those that meet their business and technical requirements. Agent mode allows customers to evaluate solutions side-by-side with a comparisons table that updates based on their needs. Once customers are ready to buy, they can initiate a purchase or generate a custom purchasing proposal to download and share with internal stakeholders.

• Express private offers – a new opt-in capability for partners that allows customers to automatically receive personalised offers in minutes. AWS Marketplace qualifies customers and automates delivery of custom pricing based on partner-defined terms. Express private offers help partners focus their sales team on complex deals and help customers complete transactions more quickly.

According to AWS, business leaders are looking for solutions to their complex challenges that can be purchased with cloud-like simplicity. AWS Marketplace now allows partners to sell packaged multiproduct solutions that combine products and services from multiple providers, including those designed to work with Amazon Connect and Amazon Quick Suite, to address specific industry or customer use cases.

There are currently over 60 multiproduct solutions in AWS Marketplace that combine software and services from providers such as Accenture and Elastic; Presidio and Zscaler; TEKsystems Global Services and Amazon Connect; Deloitte and Amazon Connect, and more. These solutions help address customer use cases such as simplifying complex data operations, making it easier to build AI agents, enabling secure identity-based access to private applications without a virtual private network (VPN), and modernising financial services contact centres.

These solutions give customers a seamless purchasing experience through one partner while maintaining the flexibility to negotiate custom pricing and terms for each component. For partners, this unlocks outcome-based selling and listing comprehensive industry-specific solutions in AWS Marketplace. Most importantly, customers can access the solutions they need with the streamlined procurement they’ve come to expect from AWS Marketplace.

“The evolution of marketplaces is fundamentally changing enterprise software procurement. Instead of buying individual tools, organisations can now use new AI-powered discovery capabilities within marketplaces to assemble intelligent systems that work together seamlessly. AWS Marketplace’s new multiproduct solutions, for example, enables organisations to discover and evaluate complete solutions via an intelligent, guided experience. This type of evolution in marketplaces enables enterprises to navigate the agentic AI landscape and discover solutions more easily,” said Tim Law, Research Director, IDC, AI and Automation.

According to AWS, customers are increasingly coming to AWS Marketplace not only for software-as-a-service (SaaS) and traditional independent software vendor (ISV) solutions, but also for professional services and a growing array of AI agent solutions. To support this expansion, AWS Marketplace now offers variable payment models for professional services—allowing billing for time-and-materials, milestones, or outcome-driven pricing that aligns costs with delivered value. Partners can now offer both contract-based and usage-based pricing models for AI agents and tools, allowing them to serve longer-term client engagements. These flexible pricing capabilities help partners serve a broader set of customer needs and allow customers to get fast access to solutions with business-aligned pricing.

“Having already surpassed US$1 B in lifetime sales through AWS Marketplace, Presidio has seen firsthand how it accelerates customer acquisition and deal velocity for our professional services. The new AWS Marketplace capabilities, including variable billing, give customers the flexibility, transparency, and control they want over how they consume technology and services. These innovations let customers align costs with actual usage and adapt as their needs evolve, while enabling Presidio to deliver greater value and tailored solutions even more efficiently through the AWS Marketplace,” said Kevin Corace, Senior VP, Software and Services Lifecycle at Presidio, a global digital services and solutions provider which has offices in Asia.

AWS shared that customers deploying solutions through AWS Marketplace experience 30% faster time-to-market compared to traditional go-to-market methods. Customers can discover partner products in 18 AWS service consoles, and through guided experiences available for Databricks and CrowdStrike. While they can set up solutions with SaaS Quick Launch, partners can use the new IAM temporary delegation capability to offer streamlined onboarding and management experiences for products that integrate with customers' AWS accounts.

Hashtag: #awsreinvent

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