IBM to deploy AI governance platform at e&

Source: IBM. IBM and e& executives at the World Economic Forum.
Source: IBM. IBM and e& executives at the World Economic Forum.

Global technology group e& has collaborated with IBM to deploy an end-to-end, multimodel AI and generative AI governance solution.

As it continues to expand its ambitious AI strategy and capabilities, e& is proactively enhancing its AI ecosystem by establishing a robust framework for accountability, mitigating potential biases, and safeguarding data. Leveraging IBM's technology and consulting expertise, e& is taking a significant step forward in building scalable and transparent AI operations. 

Announced at the World Economic Forum 2025 in Davos, the collaboration will bring IBM's toolkit for AI governance, the watsonx.governance enterprise AI and data governance platform, to bear on key challenges like maintaining consistent oversight of e&'s AI systems, navigating risks such as non-compliance, ethical concerns, and the monitoring of AI performance at scale.

The new AI governance solution introduces advanced features like automated risk management, compliance monitoring, and real-time performance analysis. This will enable e& to mitigate risks, detect biases, and address regulatory standards throughout the entire AI model lifecycle—from development to decommissioning.

"As AI continues to transform industries, responsible governance is paramount. At e&, we are committed to leading by example and setting the global benchmark when it comes to establishing robust AI governance practices," said Dena Almansoori, Group Chief AI and Data Officer at e&. 

"By adopting IBM watsonx.governance, we're taking a decisive step forward in our AI journey. This collaboration ensures transparency, explainability and efficiency across our AI operations, raising the bar for AI governance in the industry."

The governance solution is set to empower e& to monitor current AI use cases in real-time, proactively manage any potential AI risks in production, and deliver measurable value to stakeholders. By establishing a centralised inventory of AI models, the solution supports full traceability and oversight. 

IBM watsonx.governance facilitates dynamic monitoring, offering real-time insights into model performance, risk scoring, and compliance metrics. This helps enable e& to detect issues like bias and drift early, allowing for corrective action and ethical AI practices.

IBM Consulting will be working closely with e& to design and implement a comprehensive AI governance framework tailored to e&'s unique requirements. This includes defining workflows and key performance indicators and onboarding existing AI models onto the platform to deliver real-time insights into AI's value, impact, and potential risks.

The deployment will also utilise IBM Consulting Advantage, an AI-powered delivery platform, to accelerate the development of the AI governance framework through persona and journey mapping, market research, architecture patterns for AI integration, and knowledge transfer materials.

"IBM watsonx empowers organisations like e& to navigate the complexities of AI governance. By integrating automation, real-time monitoring, and centralised oversight, we are addressing key governance challenges and reducing risks associated with AI," said Shukri Eid, GM, Gulf, Levant & Pakistan at IBM. 

"Strengthening our longstanding partnership with e&, this milestone serves as a catalyst for responsible AI innovation."

This collaboration builds on the successful relationship between IBM and e&, including the recently joint report titled MENA's AI advantage: Opportunity to leap ahead and lead (Middle East and North Africa perspective) featuring perspectives from top Middle East businesses and data from IBM's existing CEO study. The report identified five critical themes that uncover regional nuances for CEOs to keep in mind as they navigate and prepare their organisations to seize the AI opportunity, including the importance of advocacy for trustworthy AI.

Founded in the UAE over 48 years ago, e& has evolved from a telecom pioneer into a technology group. Its footprint now spans 38 countries, offering digital services ranging from advanced connectivity, entertainment, streaming and financial services to AI-powered solutions, cloud computing, information and communications technology (ICT), cybersecurity and Internet of Things (IoT) platforms.

The group is structured around five core business pillars: e& UAE, e& international, e& life, e& enterprise and e& capital, each catering to distinct customer and market needs. These pillars empower e& to lead in various sectors, from telecom and digital lifestyle to enterprise services and venture investments.

Driven by innovation, sustainability and a commitment to digital empowerment, e& is set on creating a smarter, more connected future for individuals, businesses and communities.

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