Snowflake strengthens data foundation to facilitate successful AI

Snowflake, the data cloud company, has announced enhancements that eliminate silos and bring AI and app development directly to enterprise data.

“Having a strong data foundation is the key to a successful AI strategy, and Snowflake’s latest innovations ensure that our customers have the ability to leverage data and harness emerging technologies in secure and governed ways,” said Christian Kleinerman, SVP of Product, Snowflake.

“Snowflake is making it easier for users to put all of their data to work, without data silos or tradeoffs, so they can create powerful AI models and apps that transform their industries.”

Snowflake is further eliminating silos by advancing its support for Iceberg Tables (public preview soon), enabling users to unite all of their data together in the Data Cloud. Iceberg Tables bring Snowflake’s ease of use, performance, and universal governance to data stored and managed externally in the popular open standard Apache Iceberg format, while also allowing access to that data from other engines.

Snowflake is also enhancing its governance capabilities through Snowflake Horizon. Snowflake Horizon is Snowflake’s built-in governance solution with a unified set of compliance, security, privacy, interoperability, and access capabilities in the Data Cloud. Snowflake Horizon makes it easy for customers to govern and take immediate action on data, apps, and more across clouds, teams, partners, and customers — both inside and outside of organisations. New Snowflake Horizon capabilities include:

- Additional authorisations and certifications, including for assessments by the Korea Financial Security Institute (K-FSI).

- Data quality monitoring (private preview), which makes it easier for customers to measure and record data quality metrics for reporting, alerting, and debugging. Snowflake is unveiling both out-of-the-box and custom metric capabilities for users.

- Data Lineage UI (private preview), giving customers a bird’s eye visualisation of the upstream and downstream lineage of objects. With this new UI, customers can easily see how downstream objects may be impacted by modifications that happen upstream.

- Differential privacy policies (in development): Customers can protect sensitive data by ensuring that the output of any one query does not contain information that can be used to draw conclusions about any individual record in the underlying data set.

- Enhanced classification of data: Custom classifiers (private preview), international classification (generally available), and Snowflake’s new UI-based classification workflow (public preview) allow users to define what sensitive data means to their organisation and identify it across their data estate.

- Trust Center (private preview soon): Snowflake’s Trust Center centralises cross-cloud security and compliance monitoring to reduce security monitoring costs, resulting in lower total cost of ownership (TCO) and the prevention of account risk escalations. With the Trust Center, organisations can discover security and compliance risks based on industry best practices, with recommendations to resolve and prevent violations.

Snowflake is also making it even easier for customers to manage and optimise their Snowflake spend with the new Cost Management Interface (private preview), bringing together existing cost management features and new capabilities all in one user interface. Admins can now go to a single place in Snowflake to easily understand, control, and optimise their spend with out-of-the-box capabilities. They get more visibility into account-level usage and spend metrics, while seeing how the effective value of their Snowflake credits change over time due to Snowflake’s continued performance improvements. In addition, customers can set limits and notifications to control spend from one place, and can optimise their resource allocation on Snowflake through recommendations (private preview soon).

Snowflake additionally announced new innovations that enable all users to securely tap into the power of generative AI with their enterprise data, advancements that make it easier for developers to build machine learning models and full-stack apps in the Data Cloud, and more at Snowday 2023.

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