HubSpot shares details about AI capabilities

HubSpot has unveiled HubSpot AI, a set of platform-wide AI-powered products and features to help customer-facing teams unlock productivity, harness data for improved performance, and create deeper connections with customers.

"We are experiencing a transformative shift with generative AI. Customer expectations are changing, and businesses now have the opportunity to leverage AI to drive customer connection at scale," said Yamini Rangan, CEO of HubSpot.

"HubSpot has been thinking deeply about these changes and iterating quickly to help our customers thrive in the age of intelligence. We introduced many powerful new features and capabilities at INBOUND 2023, and I'm excited by our progress in becoming the #1 customer platform for scaling companies."

HubSpot AI features:

- AI assistants: Generative AI tools to supercharge marketing, sales, and service teams. AI assistants will work across the entire HubSpot platform to help teams draft content, create images, generate blog ideas, build websites, and develop reports—instantly.

- AI agents: A set of AI-enhanced tools that help small and medium enterprises (SMEs) automate, respond to, and elevate their customer service across live chat and email. The first AI agents will launch in early 2024.

- AI insights: Predictive AI features that unlock better analysis and recommendations, like AI-powered forecasting.

- ChatSpot: Currently in public beta, ChatSpot combines the power of ChatGPT with dozens of unique data sources, like a HubSpot customer’s Smart CRM. Since launching in March 2023, ChatSpot has seen 80,000 total users with 20,000 prompts created.

“HubSpot’s generative AI features have helped me unlock time and better focus on priority tasks,” said Colleen McKenna, Demand Generation Manager at Frequence, which makes adtech solutions.

“Even with my copywriting background, I use the tools to generate new ideas, simplify wording, and work through writer’s block. I’m excited to adopt even more of HubSpot’s AI-powered tools and free up time that we can spend connecting with Frequence’s prospects and customers.”

“It’s our job at HubSpot to help growing businesses take advantage of new technology without any of the burden,” said Andy Pitre, EVP of Product at HubSpot. “With HubSpot AI, we’re taking the guesswork out of generative AI and giving all customer-facing teams across sales, marketing, and service the complete toolkit to help them accomplish even more.”

HubSpot has also reimagined its Sales Hub with new capabilities, including:

- Prospecting workspace: A dedicated workspace for sales reps that consolidates prospecting activities into a unified experience. By streamlining activities, the prospecting workspace (currently in public beta) will help reps increase efficiency and focus on customer connection.

Advanced lead management and reporting: Lead reports, including lead source reports and contact rate reports (currently in public beta), give marketers insight into the impact of their leads and give sales leaders visibility into how their reps are engaging with high-value leads.

- Prospecting activities reports give sales leaders a holistic view of rep outreach effectiveness, including conversion rates and activity metrics.

New AI-powered features enable sales teams to better prioritise efforts and predict outcomes. - AI Forecasting (currently in private beta) uses HubSpot’s predictive AI and historical sales to project future sales. Early testing has showed that AI Forecasting helped some teams improve accuracy by up to 95%.

- Deal insights help reps prioritise their deals with ease by providing contextual insights into the health of their pipeline and sales process.

- Deal tags programmatically categorise deals through coloured labels and quick presets, enabling reps to focus on the right deals.

- Seamless scheduling and handoffs: Reps can book meetings on behalf of others, enabling streamlined handoffs between sales development and sales.

- Lead form routing (currently in public beta) ensures website leads are qualified and routed to the right reps, quickly and automatically.

Expansion of HubSpot’s relationship with LinkedIn across marketing and sales: Enabling sellers to be smarter and more efficient in how they prospect, build relationships, and close deals by syncing HubSpot’s Smart CRM with LinkedIn Sales Navigator, with a private beta starting later this month.

“For fast-growing companies like ours, it's important to have visibility into how deals are moving ahead and gauge where you’ll be by the end of the quarter or end of year,” said Kashish Gupta, Head of Sales and Customer Success at Volopay, which offers a spend management platform.

“Sales Hub provides a hundred percent of everything I need from an analysis perspective. It gives me direct, actionable insights into how different channels are performing, how specific accounts are performing, and how many accounts have moved to dormant. All of these things are directly correlated to revenue, so this visibility is important.”

“With buyer behaviour evolving so rapidly, the old playbook of adding headcount, creating more activities, and implementing point solutions to drive sales no longer delivers,” said Dan Bognar, VP and MD, JAPAC at HubSpot.

“Sales Hub has been completely reimagined to enhance sales team productivity and foster stronger connections with both prospects and customers. From lead prospecting and reporting to deal management and forecasting, Sales Hub is the solution that sales teams need to drive growth today and in the future.

HubSpot also shared the following releases:

- Mobile messaging: HubSpot’s SMS feature offers marketers an easy, instant, and personalised way to communicate with customers, allowing them to build stronger relationships and improve campaign effectiveness—all from a single platform. Mobile messaging is available globally with HubSpot’s WhatsApp integration.

- New Smart CRM customisations: Customers can now model, configure, and extend data with greater flexibility using HubSpot's Smart CRM.