Einstein 1 Data Cloud to power new data-driven AI apps

With the new Data Cloud now natively integrated with the Einstein 1 Platform, companies can unlock siloed data in entirely new ways; create rich, unified customer profiles; and deliver entirely new customer relationship management (CRM) experiences.

Data Cloud – Salesforce’s real-time hyperscale data engine – unifies and harmonises customer data, enterprise content, telemetry data, Slack conversations, and other structured and unstructured data to create a single view of the customer. The platform is already processing 30 trillion transactions per month, and connecting and unifying 100 billion records every day.

The new development means customers can start ingesting, harmonising, and exploring their data with Data Cloud and Tableau to extend the power of their data across every line of business and jumpstart their AI journey. Highlights of the update include:

Data at scale: The Einstein 1 Platform has expanded to support thousands of metadata-enabled objects per customer, each capable of having trillions of rows. In addition, Marketing Cloud and Commerce Cloud, consumer-scale technology stacks that joined Salesforce’s Customer 360 portfolio via acquisitions, have been re-engineered onto the Einstein 1 Platform.

Automation at scale: Massive volumes of data can now be brought into the Einstein 1 Platform from other systems and immediately made available as actionable Salesforce objects. Flows can be triggered by any change on any object at scale, whether it’s an event coming from an Internet of Things (IoT) device, a computed insight, or an AI prediction – up to 20,000 events per second – and can interact with any system in the enterprise, including legacy systems, through MuleSoft. 

Analytics at scale: Salesforce offers a variety of insights and analytics solutions for different use cases — including Reports and Dashboards, Tableau, CRM Analytics, and Marketing Cloud Reports. With the Einstein 1 Platform’s common metadata schema and access model, all of these solutions can work on the same data at scale — providing rich insights for any use case. 

Salesforce also announced that every customer with Enterprise Edition or above can now get started with Data Cloud at no cost.

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