Similarweb announces AI assistant beta

Similarweb, a digital data and analytics company powering critical business decisions, has announced the beta release of SimilarAsk: an AI assistant within their platform designed to answer user questions.

Using SimilarAsk will be like working with a talented market researcher, strategy consultant, and data scientist combined in one, with ‘instant result’ capabilities, Similarweb said. Similarweb digital data has been combined with the large language AI models to provide customers with faster answers to their questions.

The advantage of the chatbot-style user interface is that it delivers answers that, in some cases, would otherwise have required customers to visit multiple screens within the SimilarWeb online platform, mash up the results in a spreadsheet, and ask an analyst or consultant to help with the interpretation of the results. As the tool is refined, SimilarWeb said that it will provide answers on par with those from big companies with sophisticated analytics teams.

While power users are expected to continue using the menu-driven user interface for queries they run on a regular basis, SimilarAsk could come in useful when they have a novel question that product designers may not have anticipated, SimilarWeb explained.

The SimilarAsk 1.0 Beta has launched, with 2.0 following soon. The first SimilarAsk beta speeds access to existing insights within Similarweb’s solutions. Similarweb users can submit a natural language query in multiple languages to SimilarAsk 1.0 Beta, receiving specific pages from the platform in response.

SimilarAsk 2.0 will be a dynamic AI tool. When a Similarweb user asks a novel question for which Similarweb’s solutions do not have an existing answer, the AI tool will create a database query and produce results not accessible from any screen previously discoverable within the platform. SimilarAsk 2.0 will power speed to new insights and the development of new features by accessing Similarweb digital data with large language models (LLMs). The ability to create custom visualisations on the fly is in the pipeline.

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