SHOPLINE to further expansion with Adyen for Platforms

SHOPLINE, the Asian smart commerce platform and an existing Adyen customer, will use Adyen for Platforms in Singapore to further power its global expansion efforts and smart commerce solutions including e-commerce, social commerce, and point of sale (POS) for its merchants outside of China. As part of this contract, Adyen will also help SHOPLINE stay Payment Card Industry (PCI)-compliant with Adyen’s suite of encryption solutions, alongside its secure platform.

With Adyen for Platforms, SHOPLINE built SHOPLINE Payments, a one-stop service offering global and local payment options for its Southeast Asia merchants like Lush, Heinemann Asia Pacific, Angliss, and Lyde Bikes. By maintaining only one contract for all markets and one integration across regions, SHOPLINE can expand easily without worrying about the complexity of multiple contracts and vendor setups in other markets.

The partnership will also enable SHOPLINE to tap into operational efficiencies. For instance, SHOPLINE is able to onboard new users seamlessly through Adyen for Platforms’ built-in, automated Know Your Customer checks, which allow the platform to save on time and resources it would have to spend otherwise. What’s more, Adyen for Platforms will ensure that SHOPLINE’s users receive funds through fast and reliable payouts - reducing the average settlement period by two days compared to pre-deployment.

Besides operational gains and faster settlements, SHOPLINE can also offer its users the ability to harness shopper insights, powered by Adyen’s unified commerce solution. The partnership with Adyen further includes the provision of Adyen’s POS terminals.

Amadea Choo, Head of Marketing of SHOPLINE Singapore said, “At SHOPLINE, we’re laser-focused on our users’ success. With Adyen’s integration across regions, we’re able to scale in markets where our merchants need us to be, as they develop their franchises and sell globally using our platform. In owning the payments experience from end to end, we can help our users sign up, sell, and get paid better. As a result, we improved our operation efficiency by reducing time spent onboarding users and expanded on the end consumer experience with multichannel options, a wider range of payment methods, and more competitive pricing.”

Priyanka Gargav, Head of Commercial, Southeast Asia & Hong Kong at Adyen added, “Consumers are increasingly seeking out multichannel, seamless, and secure shopping experiences. As such, we are thrilled to help SHOPLINE streamline payments and provide their merchants a single view of the end consumers’ preferences. With Adyen for Platforms, SHOPLINE’s merchants can now go to market with their products agilely and across multiple sales channels, thus helping them to keep up with consumer demands in the brave new world of retail.”

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