Great Eastern, RebateMango collaborate to offer online shopping rewards
Great Eastern and RebateMango have collaborated to launch a new dimension of rewards on UPGREAT, Great Eastern’s all-in-one rewards platform as part of Great Eastern's digital transformation journey.
A new range of dining, lifestyle and shopping rewards have been introduced as part of the insurer’s regional consumer strategy to engage its customers online. Through this direct integration, Great Eastern’s UPGREAT members will experience a new, seamless experience and the opportunity to receive more UPGREAT points when they shop at over 500 Singapore retailers.
By using RebateMango to power the merchant offerings, UPGREAT members simply need to open the UPGREAT app, select the retailer and start shopping to earn UPGREAT Points. At the same time, it allows UPGREAT to enjoy easy scalability in their offering to users. UPGREAT Points can be exchanged for additional rewards like air miles, as well as petrol, food delivery or dining vouchers.
RebateMango, which powers the retailer access within the UPGREAT app, offers a rewards shopping platform that provides users with rewards such as cashback, air miles and loyalty points whenever they shop online.
Ryan Cheong, MD, Digital for Business, Great Eastern, said: “We are pleased to collaborate with RebateMango to bring a vast selection of retailers onto UPGREAT and provide a wider range of attractive options for the users of UPGREAT app to earn UPGREAT Points. As we look to launch UPGREAT across the region, we will continue to work with RebateMango and likeminded partners to engage our members in new and exciting ways.”
Paul Koh, Co-Founder of RebateMango added: “We are delighted to have a partner like Great Eastern - the integration was seamless and we look forward to coming up with more innovative solutions to bring greater value to them and other partners alike.”
UPGREAT rewards users with lifestyle dining and shopping privileges. It is a single mobile platform where users can enjoy their loyalty benefits and rewards digitally, transfer and share with their friends and family members. Users can accumulate reward points as there is no expiry date for these points. UPGREAT presently has 168,000 members in Singapore and the app is free for anyone to download - it is not restricted to Great Eastern policyholders.
Great Eastern has been progressively rolling out services on digital platforms since 2018 as part of its digital transformation strategy, comprising an integrated set of initiatives to empower its financial representatives to deliver better customer experiences.
Customers can already purchase motor, home protection, domestic helper, travel and other general insurance solutions via Great Eastern’s digital affinity partners. Existing e-services supporting customers also include the ability to access policy information and perform selected transactions via Great Eastern’s E-Connect web portal.
The company fast-tracked its digital transformation to better serve customers amid the COVID-19 pandemic. The company noted in April, just after the circuit breaker (lockdown) began, that Singapore-based residents can make insurance policy applications with Great Eastern through digital channels, in addition to online customer services already in place. According to Cheong, February and March 2020 saw over 40% of all personal accident plans purchased online.
Online purchases of selected life insurance products and tele-advisory services capabilities were made available to customers from as early as February. This has helped simplify the policy application process, enabled quicker response times, and improved quality of customer service, without comprising health and safety of both its customers and financial representatives, the company noted.
Khor Hock Seng, Group CEO, Great Eastern said in April that COVID-19 is accelerating the speed of digital adoption to complement what is traditionally a face-to-face business. "This new-normal ‘virtual’ way of doing things, empowers financial representatives to continue serving customers, with speed and agility. It also provides our customers with greater peace of mind, and continued access to professional advisory services,” he said.
He added: “We are glad to see that our customers are getting more used to engaging with us online, just as seamlessly as they do in their interactions with our financial representatives.”
Great Eastern also launched a new mobile app in early July to give its Singapore customers 24x7 access to their insurance and investment-linked policies. With the Great Eastern App, customers can track and view fund values, monitor investment performance, make fund switches, fund withdrawals and premium apportionments at any time.
Cheong said during the launch, “This is a big leap in Great Eastern’s digitalisation journey and a step in the right direction for insurers to put accessibility into the hands of our customers. Our new mobile app aims to put the customer first in terms of putting relevant information with the best user experience design and functionalities tested against feedback from our customers and financial representatives.
"It will allow our customers make timely decisions on their protection and wealth portfolios, and manage them with unparalleled ease. For the digital customer of today, this addresses the need for secure and seamless accessibility to their policy portfolio with information at their fingertips.”
Great Eastern is a market leader and trusted brand that provides insurance solutions in Singapore and Malaysia. It has over 8 million policyholders.
RebateMango.com is an online rewards digital platform that allows users to choose their preferred rewards such as cashback, air miles or loyalty points whenever they shop online at over 500 popular retailers. The company is now present in Singapore, Malaysia, Thailand and Philippines with a membership base of over 1.5 million users.
Hashtags: #GreatEasternSG, #TheLifeCompany, #LifeproofMedia
A new range of dining, lifestyle and shopping rewards have been introduced as part of the insurer’s regional consumer strategy to engage its customers online. Through this direct integration, Great Eastern’s UPGREAT members will experience a new, seamless experience and the opportunity to receive more UPGREAT points when they shop at over 500 Singapore retailers.
By using RebateMango to power the merchant offerings, UPGREAT members simply need to open the UPGREAT app, select the retailer and start shopping to earn UPGREAT Points. At the same time, it allows UPGREAT to enjoy easy scalability in their offering to users. UPGREAT Points can be exchanged for additional rewards like air miles, as well as petrol, food delivery or dining vouchers.
RebateMango, which powers the retailer access within the UPGREAT app, offers a rewards shopping platform that provides users with rewards such as cashback, air miles and loyalty points whenever they shop online.
Ryan Cheong, MD, Digital for Business, Great Eastern, said: “We are pleased to collaborate with RebateMango to bring a vast selection of retailers onto UPGREAT and provide a wider range of attractive options for the users of UPGREAT app to earn UPGREAT Points. As we look to launch UPGREAT across the region, we will continue to work with RebateMango and likeminded partners to engage our members in new and exciting ways.”
Paul Koh, Co-Founder of RebateMango added: “We are delighted to have a partner like Great Eastern - the integration was seamless and we look forward to coming up with more innovative solutions to bring greater value to them and other partners alike.”
UPGREAT rewards users with lifestyle dining and shopping privileges. It is a single mobile platform where users can enjoy their loyalty benefits and rewards digitally, transfer and share with their friends and family members. Users can accumulate reward points as there is no expiry date for these points. UPGREAT presently has 168,000 members in Singapore and the app is free for anyone to download - it is not restricted to Great Eastern policyholders.
Great Eastern has been progressively rolling out services on digital platforms since 2018 as part of its digital transformation strategy, comprising an integrated set of initiatives to empower its financial representatives to deliver better customer experiences.
Customers can already purchase motor, home protection, domestic helper, travel and other general insurance solutions via Great Eastern’s digital affinity partners. Existing e-services supporting customers also include the ability to access policy information and perform selected transactions via Great Eastern’s E-Connect web portal.
The company fast-tracked its digital transformation to better serve customers amid the COVID-19 pandemic. The company noted in April, just after the circuit breaker (lockdown) began, that Singapore-based residents can make insurance policy applications with Great Eastern through digital channels, in addition to online customer services already in place. According to Cheong, February and March 2020 saw over 40% of all personal accident plans purchased online.
Online purchases of selected life insurance products and tele-advisory services capabilities were made available to customers from as early as February. This has helped simplify the policy application process, enabled quicker response times, and improved quality of customer service, without comprising health and safety of both its customers and financial representatives, the company noted.
Khor Hock Seng, Group CEO, Great Eastern said in April that COVID-19 is accelerating the speed of digital adoption to complement what is traditionally a face-to-face business. "This new-normal ‘virtual’ way of doing things, empowers financial representatives to continue serving customers, with speed and agility. It also provides our customers with greater peace of mind, and continued access to professional advisory services,” he said.
He added: “We are glad to see that our customers are getting more used to engaging with us online, just as seamlessly as they do in their interactions with our financial representatives.”
Great Eastern also launched a new mobile app in early July to give its Singapore customers 24x7 access to their insurance and investment-linked policies. With the Great Eastern App, customers can track and view fund values, monitor investment performance, make fund switches, fund withdrawals and premium apportionments at any time.
Cheong said during the launch, “This is a big leap in Great Eastern’s digitalisation journey and a step in the right direction for insurers to put accessibility into the hands of our customers. Our new mobile app aims to put the customer first in terms of putting relevant information with the best user experience design and functionalities tested against feedback from our customers and financial representatives.
"It will allow our customers make timely decisions on their protection and wealth portfolios, and manage them with unparalleled ease. For the digital customer of today, this addresses the need for secure and seamless accessibility to their policy portfolio with information at their fingertips.”
Great Eastern is a market leader and trusted brand that provides insurance solutions in Singapore and Malaysia. It has over 8 million policyholders.
RebateMango.com is an online rewards digital platform that allows users to choose their preferred rewards such as cashback, air miles or loyalty points whenever they shop online at over 500 popular retailers. The company is now present in Singapore, Malaysia, Thailand and Philippines with a membership base of over 1.5 million users.
Hashtags: #GreatEasternSG, #TheLifeCompany, #LifeproofMedia
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