Truescope brings media intelligence to Australia, Singapore
Newly-launched Truescope is set to challenge the media intelligence industry. Entrepreneurs John Croll and Michael Bade have built a platform to help inform communicators about breaking news as well as identify issues and trends in real-time.
Launched in Singapore and Australia, the cloud-based platform is designed to provide insights about consumer sentiment, brand awareness, campaign performance, and customer experience. The technology analyses millions of social and mainstream media stories in real-time. Machine learning and natural language processing are used to distill sentiment, potential effects on brand reputation and assist brands in measuring brand awareness and communications effectiveness.
"We think our approach to people, product and scalability is revolutionary in this space, and we all have the unequivocal mindset that the client experience is central to everything we do. We're ready to build bridges between new technologies and the communications industry so our clients can immediately understand the value Truescope brings and see how different we are to what has come before us," said Croll.
As part of its strategic expansion across Asia-Pacific, Truescope has partnered with Dataxet, a data intelligence company. Truescope has also secured official partnerships with Twitter and major publishers.
David Liu, Founder of Dataxet said, "Truescope will be a great opportunity for us to champion smarter media intelligence for brands, using Singapore as a strategic launch pad."
Jason Lee, Managing Partner of Dataxet and CEO of Truescope Singapore shared, "The future of media intelligence goes beyond traditional clippings or collation of brand mentions. Smart media intelligence provides critical objective insights about a brand or organisation in the media that can be accurately and rapidly delivered to C-suites and management in order to be fed back into brand strategy, positioning and product development. Combine media intelligence with internal brand data such as sales, revenue and CRM data, and you start closing the ROI loop in your marketing and communications efforts."
CRM stands for customer relationship management; ROI for return on investment.
Launched in Singapore and Australia, the cloud-based platform is designed to provide insights about consumer sentiment, brand awareness, campaign performance, and customer experience. The technology analyses millions of social and mainstream media stories in real-time. Machine learning and natural language processing are used to distill sentiment, potential effects on brand reputation and assist brands in measuring brand awareness and communications effectiveness.
"We think our approach to people, product and scalability is revolutionary in this space, and we all have the unequivocal mindset that the client experience is central to everything we do. We're ready to build bridges between new technologies and the communications industry so our clients can immediately understand the value Truescope brings and see how different we are to what has come before us," said Croll.
As part of its strategic expansion across Asia-Pacific, Truescope has partnered with Dataxet, a data intelligence company. Truescope has also secured official partnerships with Twitter and major publishers.
David Liu, Founder of Dataxet said, "Truescope will be a great opportunity for us to champion smarter media intelligence for brands, using Singapore as a strategic launch pad."
Jason Lee, Managing Partner of Dataxet and CEO of Truescope Singapore shared, "The future of media intelligence goes beyond traditional clippings or collation of brand mentions. Smart media intelligence provides critical objective insights about a brand or organisation in the media that can be accurately and rapidly delivered to C-suites and management in order to be fed back into brand strategy, positioning and product development. Combine media intelligence with internal brand data such as sales, revenue and CRM data, and you start closing the ROI loop in your marketing and communications efforts."
CRM stands for customer relationship management; ROI for return on investment.
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