New Hitachi Vantara virtual storage platform hits sweet spot for midsized enterprises

- Four-to-one data deduplication delivers a guaranteed 75% improvement in storage capacity

- New Hitachi Ops Center software features artificial intelligence (AI)-driven management tools

- EverFlex From Hitachi Vantara offers payment and consumption flexibility

Source: Hitachi Vantara. A closeup of the VSP E990.
Source: Hitachi Vantara. A closeup of the VSP E990.
Hitachi Vantara, a wholly owned subsidiary of Hitachi, has introduced the Hitachi Virtual Storage Platform (VSP) E990, a new storage platform for midsized enterprise customers.

Codenamed Jamaica, the E990’s high performance and low latency are expected to supercharge business applications, while its data de-duplication feature guarantees storage cost reductions. Hitachi Ops Center’s AI-driven management software can also simplify storage provisioning for AI, machine learning (ML) and containerised applications.

The E990 with Hitachi Ops Center provides an NVMe all-flash option for Hitachi Vantara’s family of solutions for midsize enterprises, adding to a broad portfolio of powerful infrastructure solutions that feature best-in-class performance and include Hitachi’s signature 100% data availability guarantee for businesses of all sizes. NVMe or Non-Volatile Memory Express is a technology standard for data transfers within storage devices that is much faster than previous standards.

The company also unveiled EverFlex from Hitachi Vantara, a programme that provides simple, elastic and comprehensive acquisition choices for the E990 and the entire Hitachi Vantara portfolio. EverFlex adds consumption-based pricing models that range from basic utility pricing, to custom outcome-based services, to storage-as-a-service. It will align IT spend with business use for midsized enterprises, enabling effective ways to lower cost, avoid wasting capacity and eliminate disruption.

With data volumes forecast to rise to 23%* and data storage budgets growing only 10%** on average, midsize enterprises urgently need solutions to reduce storage costs. The new Hitachi VSP E990 with Hitachi Ops Center delivers 4:1 data deduplication – twice that of Hitachi’s closest competitor – guaranteeing to free up 75% of storage capacity***.

Industry analyst firm 451 Research, now a part of S&P Global Market Intelligence, suggests 43%**** of storage buyers feel unprepared to support increased future demands. Hitachi Vantara VSP E990 combined with Ops Center directly addresses this challenge. Ops Center’s AI-enhanced management streamlines storage delivery by up to 90%*** for demanding applications. It also reduces manual storage provisioning tasks by up to 70%*** and delivers root-cause issue analysis four times faster to accelerate troubleshooting.

The system boasts read and write speeds that some of the highest in the market: response times can go as low as 64 microseconds.
The Hitachi Vantara VSP E990 also addresses the data infrastructure reliability challenges that many enterprises continue to face. One-third of enterprises still suffer outages***** or significant performance degradation as a result of storage reliability issues. VSP E990 delivers Hitachi Vantara’s reliability to midsized enterprises at a price point they can afford. It features an all-NVMe architecture with the industry’s leading and lowest-cost Input/output operations per second (IOPS, at as low as US$0.03 per IOPS) and ultra-low latency for resource-hungry business applications.

New EverFlex adds greater choice in consumption-based pricing models that make pricing predictable for cloud-like storage usage. It starts by enabling customers to pay only for what they use and align technology spending with business use to reduce costs by up to 20%***, eliminating the need to pay for the essential reserve capacity that every installation needs.

Added services are available to further reduce costs and avoid disruptions to business by providing outcome-based operational services that help deliver more consistent service levels without placing additional burden on staff.

“With its Virtual Storage Platform E990 system, Hitachi is upping the ante in midrange storage. The VSP E990 is an all-NVMe system that is both storage-class memory (SCM) and NVMe-over-fabric (NVMEoF) ready, can scale to nearly 6 million IOPS and well over 16 petabytes of effective capacity, provides a ‘no questions asked’ 4:1 data reduction guarantee based on just compression and deduplication, and is backed by Hitachi’s 100% data availability guarantee,” said Eric Burgener, Research VP, Enterprise Infrastructure Systems, Platforms and Technologies, IDC.

“Midrange enterprises that need room to grow for their mission-critical workloads should look at the compelling value proposition offered by the Hitachi VSP E990.”

“Hitachi Vantara has led the industry for decades with proven, reliable data solutions that are time-tested for performance, availability and scalability and backed by our pioneering 100% data availability guarantee,” said Brian Householder, President, Digital Infrastructure, Hitachi Vantara.

“Our new VSP E990 with Hitachi Ops Center completes our portfolio for midsize enterprises, putting AIOps^ to work harder for our customers so they can work smarter for theirs.”

“Hitachi Vantara has led the storage industry for decades with proven, reliable data solutions that are time-tested for performance, availability and scalability and backed by our pioneering 100% data availability guarantee,” said Joe Ong, VP and GM, ASEAN at Hitachi Vantara.

“The VSP E990 storage solution is highly applicable to mid-size and enterprise customers in ASEAN that value cost savings, or that may need modular systems to scale, especially in the hybrid cloud space,” he added.

“A best-in-class, all-flash NVMe storage solution, the VSP E990 is as reliable as high-performance enterprise infrastructure, yet it has agility, which is critical for stability. The robust solution together with the Hitachi Ops Center and AIOps works harder, so that our customers can work smarter for their customers.”

Ong said the VSP E990 will be ideal for ASEAN countries such as the Philippines and Thailand. He expects double-digit growth in ASEAN for mid-range solutions.

IDC expects the midrange technology market to grow 24% in the Asia Pacific region over the next three years, and 5% in ASEAN over the same period. The forecasts were made prior to the COVID-19 outbreak.

Details:

The Hitachi VSP E990, Hitachi Ops Center and EverFlex are available globally from Hitachi Vantara and its network of partners.

^AIOps refers to operations managed by artificial intelligence (AI).

*451 Research, S&P Global Market Intelligence: Voice of The Enterprise: Storage, Organizational Dynamics 2019.

**451 Research, S&P Global Market Intelligence: Voice of The Enterprise: Storage, Budgets and Outlook 2020.

***Based on Hitachi Vantara internal testing and/or industry-standard benchmarks against published claims of competitive products.

****451 Research, S&P Global Market Intelligence: Voice of The Enterprise: Storage, Workloads and Key Projects 2019.

*****451 Research, S&P Global Market Intelligence: Voice of The Enterprise: Storage, Vendor Evaluations 2019.

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