Adobe Sneaks 2020: making virtual interactions easier
Every year, Adobe employees, from engineers and data scientists to UX designers and product managers, give the audience at Adobe Summit – Adobe’s annual digital experience conference – a sneak peek into what they have been working on.
The 9th Adobe Sneaks has a new digital format this year, with some of the projects showing how brands and consumers can adjust to a world where virtual interactions are the new normal.
Project Dually Noted
Project Dually Noted aims to bridge the gap between physical and digital assets, augmented reality-style. For example, in the publishing industry, the final review of a book with the author is always done with the printed proof. Using the Adobe platform, an art director can add comments and questions to the digital version for the author to consider when reviewing the physical proof.
An author can then use their mobile device to scan the printed proof to view such annotations and respond to them while reviewing the physical version of the book.
Remote design review is just one potential use case for Project Dually Noted. Sales, human resources and legal teams who typically deal with paper documents, also have the potential to benefit from this collaborative augmented reality technology – particularly during a period where remote working is the norm.
Project Clothes Swap
The process of creating lifestyle images for fashion retail websites is both expensive and time-consuming as it involves organising photoshoots, casting models, and editing many photographs. In the current circumstances, this is nearly impossible to orchestrate.
This Adobe Sneak incorporates artificial intelligence (AI) with 3D modelling, machine learning and photography to expedite the processes and create a more interactive consumer experience. Simply by selecting photos of the clothing items and the model they want to use, the merchandiser can create lifestyle images for multiple product pages at once without the expense and time required for a photo shoot.
With Clothes Swap, diverse models with different characteristics can advertise products to different user segments, creating a more personalised and targeted experience for each customer.
Project Access Ace
Around a billion people around the world have some form of visual or auditory impairment that impacts the way they interact with different types of content online.
When building websites or email newsletters with Project Ace, an accessibility checker scans through the backend HTML code and flags shortfalls in accessibility. All of the flagged issues can then be fixed with a click of a button.
Using AI, Access Ace also fetches recommendations for alternate images from Adobe Stock which may be similar but are accessibility-compliant.
Explore:
View the full demonstrations and list of Sneaks on the Adobe Summit microsite.
The 9th Adobe Sneaks has a new digital format this year, with some of the projects showing how brands and consumers can adjust to a world where virtual interactions are the new normal.
Project Dually Noted
 |
| Source: Adobe. Project Dually Noted uses augmented reality to match annotations to physical prints. |
Project Dually Noted aims to bridge the gap between physical and digital assets, augmented reality-style. For example, in the publishing industry, the final review of a book with the author is always done with the printed proof. Using the Adobe platform, an art director can add comments and questions to the digital version for the author to consider when reviewing the physical proof.
An author can then use their mobile device to scan the printed proof to view such annotations and respond to them while reviewing the physical version of the book.
Remote design review is just one potential use case for Project Dually Noted. Sales, human resources and legal teams who typically deal with paper documents, also have the potential to benefit from this collaborative augmented reality technology – particularly during a period where remote working is the norm.
Project Clothes Swap
 |
| Source: Adobe. Project Clothes Swap eliminates photo shoots by fitting clothes onto existing images of models. |
The process of creating lifestyle images for fashion retail websites is both expensive and time-consuming as it involves organising photoshoots, casting models, and editing many photographs. In the current circumstances, this is nearly impossible to orchestrate.
This Adobe Sneak incorporates artificial intelligence (AI) with 3D modelling, machine learning and photography to expedite the processes and create a more interactive consumer experience. Simply by selecting photos of the clothing items and the model they want to use, the merchandiser can create lifestyle images for multiple product pages at once without the expense and time required for a photo shoot.
With Clothes Swap, diverse models with different characteristics can advertise products to different user segments, creating a more personalised and targeted experience for each customer.
Project Access Ace
 |
| Source: Adobe. Project Access Ace makes content more accessible. |
Around a billion people around the world have some form of visual or auditory impairment that impacts the way they interact with different types of content online.
When building websites or email newsletters with Project Ace, an accessibility checker scans through the backend HTML code and flags shortfalls in accessibility. All of the flagged issues can then be fixed with a click of a button.
Using AI, Access Ace also fetches recommendations for alternate images from Adobe Stock which may be similar but are accessibility-compliant.
Explore:
View the full demonstrations and list of Sneaks on the Adobe Summit microsite.
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