Empowering Singapore enterprises with mobile technology

by Lim Fang How, Regional Director for Southeast Asia, Zebra Technologies

Source: Zebra Technologies. Lim Fang How.
Source: Zebra Technologies. Lim.
The Singapore government has done an astounding job in helping enterprises improve their productivity and gain their performance edge as they continue to expand both locally and globally. To take things to the next level, Singapore enterprises will have to adopt cutting-edge technology to enhance their businesses. They will need to better equip their employees with the right tools to achieve greater efficiency and better results.

In today’s on-demand economy, service expectations have grown dramatically. Online reviews and social media have also empowered customers with tools to hold enterprises accountable for their brand experience. It has become crucial for enterprises to adapt to today’s on-demand environment in order to gain a competitive edge.

There is no one-size-fits-all strategy, and enterprises will need to adopt different solutions that best fit their needs. That said, enterprises across varying sectors have unanimously agreed that mobile technology can help them to achieve greater growth.

For instance, according to the Zebra Technologies’ Global Shopper Study 2019, 83% of retail decision makers agreed that store associates with mobile technology of their own can promote a better shopping experience. And up to 59% of decision makers’ companies are planning to increase their investments in both barcode scanner-equipped handheld mobile computers and rugged tablets by nearly 10% over the next three years.

Meanwhile, according to Zebra Technologies’ Future of Field Operations Asia Pacific Vision Study 2019, up to 44% of Asia Pacific (APAC) organisations view mobility investment as a top priority. Up to 58% of APAC organisations are expanding mobile technology to enterprise-wide use, and this is expected to reach 97% by 2023.

With mobile technology, organisations can also allocate work to their nearest available employee to shorten the wait time of consumers. The availability of mobile devices, such as mobile computers, ruggedised tablets or mobile printers, further enables customers to track the real-time location of their goods deliveries or services, thereby contributing to an overall better consumer experience. In fact, the Future of Field Operations Asia Pacific Vision Study 2019 found that 77% of the APAC companies surveyed unanimously agreed that mobile devices can increase employee productivity and efficiency.

Mobile devices can enhance employee efficiency by helping them to operate faster and more accurately. For instance, employees can leverage on their ruggedised tablets or mobile computers to read detailed equipment schematics, delivery orders or task checklists to keep workflows moving in a wide range of environmental work conditions. Receipts can also be printed out via mobile printers for on-site services rendered, as a form of payment record for consumers.

As Singapore enterprises continue to aim for greater growth, they will need to be forward-thinking by embracing transformative, disruptive technologies that can help them optimise their operations and make business-critical decisions. Mobile technology definitely fits the bill.

Editor's note: Singapore celebrated National Day on 9 August. 2019 is particularly significant for the country as it is also Singapore's Bicentennial - the 200th anniversary of founder Sir Stamford Raffles’ arrival in Singapore.

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